Sergio Tacchini – the history of the brand and its iconic buildings

Over the years, the Sergio Tacchini brand has sponsored legendary tennis players such as Jimmy Connors, John McEnroe, Pete Sampras and Novak Djokovic. He helped turn tracksuits and Olympians into a fashionable element of the wardrobe. A company founded by an Italian athlete "brought colors" to the courts. Today, the brand combines elegance with an active lifestyle. In addition to shoes and clothing, they also produce perfumes and special collections for tennis tournaments.
Content
Sergio Taccini
Italian tennis player Sergio Tachcini began playing professionally for his country at the age of 17. The first significant victory took place in 1960 at the Italian Championship. After 6 years, the already titled player founded the company Sandys S p A in Northern Italy, which he eventually renamed Sergio Tacchini. Perhaps Tachini is not well known as a tennis player today. His success in sports is a thing of the past. Most likely, only the native Italy remembers them. Things are different in the fashion world. Modern street style is hard to imagine without the brand's Olimpiks.
The original idea of the designer was to experiment with colors and fabrics, creating elegant and stylish tennis clothing. In those 60s, the usual and only true shade was white. It was thanks to Sergio, who brought paint to the court, that the eponymous brand became synonymous with professional tennis.
After retiring from the sport, the innovator was closely engaged in his company. He created sets of sports equipment for his former colleagues. The first letters of his name were chosen as the logo, which intertwined to form an outline that simultaneously resembles the borders of a tennis field and the ball itself.
Sergio Tacchini clothing
Famous tennis players contributed to the brand's popularity. So in the late 1970s, Jimmy Connors and Vitas Gerulaitis donned Sergio Tachini's clothes. Over the next decade, the brand rapidly expanded its sponsorship to other sports as well. The company began working with Formula 1 driver Ayrton Senna, skier Marc Girardelli and golfer Ian Woosnam. It also sponsored the 1983 Italian basketball team at the European Cup. In the mid-80s, the famous "Dallas" tracksuit was launched.
Premium materials and a recognizable color scheme have become a distinctive feature of the brand. All the light elements were diluted with contrasting stripes and an embroidered logo. By the 1990s, it was decided to combine sports with casual clothing to take the brand to a new level. At the same time, the first Sergio Tacchini store opened in Turin. This revolution in sportswear retail has led to the creation of 200 similar stores across Europe.
In Sergio Tachini's clothes, Pete Sampras became the first racket of the world, and at the 1996 Olympic Games in Atlanta, the brand was the official sponsor for the Italian delegation. At the same time, football fans and hip-hop artists began to choose the brand. The films” Concrete Business “and” Firm " in 2009, which became a remake of the cult film of 1988 with Gary Oldman, tell about groups of fans and bandits dressed in costumes of this brand.
Today, Sergio Tachcini creates unique collaborations with SELF MADE by Gianfranco Villegas, Eleven Paris, Urban Outfitters, Andrea Crews and Gosha Rubchinsky. They are still focused on tennis, but at the same time they do not forget about the ready-to-wear collections. The brand is proud of its Italian style, creativity and quality.
Sergio Tacchini shoes
During the 80s and 90s, shoes and accessories were added to Sergio Tacchini's clothing collections. At the same time, the first named sneakers for Pete Sampras appeared. The white leather upper was complemented, as is customary for the brand, with bright yellow and green accents. Inside, there was a soft textile sock, and the logo was always emblazoned on the sides. The company's entry into the new millennium was quite successful. They launched many advertising campaigns and introduced casual clothing and shoes. Sergio Tacchini also released fragrances, bags, underwear, socks, watches, home and beachwear.
Despite the fact that the brand's sneakers did not become as popular as their Olympic shirts, T-shirts and trousers, they retained this trend. Today, the range includes high and low silhouettes made of leather and canvas.
Of course, not all the years were successful. Difficulties arose due to competition with such giants of the sports industry as adidas, Nike, Asics and the like. But after the acquisition of the company by businessmen Billy Ngoc and Ronald Barklin, Sergio Tachini once again took one of the leading positions. After the sponsorship of Novak Djokovic, they focused their attention on a Luxembourg tennis player named Gilles Muller. In August 2018, the brand launched a clothing collection for the US OPEN 2018. For everyday life, a capsule collection inspired by the 1990s was presented, with an oversized cut, bright stripes and geometric patterns.