Italian looseness and classic elegance of the Canali brand

For more than 80 years, the Canali brand has been producing casual and formal men's clothing of the highest quality. For many, this Italian brand has become synonymous with the image of a true gentleman. The brand uses only premium materials in its production, it works with wool, cashmere, cotton, silk, tweed. Canali suits are without a doubt an essential part of men's elegance.

Content:

• Creating a brand
• Product range features
• Heritage

Creating a brand

The history of the Canali brand dates back to the 30s of the twentieth century. The brand was a logical extension of the family business, which was run by brothers Giovanni and Giacomo Canali. Initially, the brothers planned to open their own studio, where they wanted to sew jackets and strict suits that were then in fashion. But none of them expected that a small atelier that started out as a family business would turn into a major life-long business for themselves and their descendants.

The first studio opened in Triujo. It was a tiny room that barely contained everything you needed. Kanali had a good start. Their studio quickly gained popularity. The demand for their clothing grew every day and in the middle of the twentieth century, their business turned from local to well-known throughout the fashion world. And all thanks to the diligence and skill of tailors, which were combined with innovative technologies and long-standing Italian tailoring traditions.

However, despite the universal love and recognition, Canali was in no hurry to leave their native Italian market. They managed to" cut a window " to Europe and America only in 1970. Then the company's management realized that in order to further develop and improve the quality of its products, they needed access to other fashion markets. The Canali brand appeared in America, France, England and Switzerland, where it gained unprecedented fame. Then the brand's products began to spread across Canada and even the Middle East.

In the 90s, the company began to think about expanding its product range. Until then, the brand specialized exclusively in men's outerwear and jackets, but now it has moved on to creating a variety of accessories. At the same time, the brand's first branded boutique opens in Milan.

In the 00s of the XXI century, Canali clothing also came to Russia. In addition, the brand's boutiques appear in China and India. At the same time, the brand launches a line of sportswear, and also presents its unique novelty in many ways – the Kei jacket. The brand also has its own perfume launch.

Today, Canali continues to conquer the global fashion world with their new products. They work hard on new designs, experiment with materials, and improve their production. Now in Italy there are several sewing centers that produce clothes for the Canali collections. The brand does not recognize "foreign" interference. They try to focus on the centuries-old Italian traditions, because all their production facilities are located in their home country.

Product range features

More than once, the management of the Canali brand has mentioned that the most important thing for them is the high quality of their products, elegance and elegance of style, work on details and constant striving for perfection. I must say that the brand really does not change its long-standing philosophy. The Canali style has remained unchanged for more than eight decades.

Canali Product Features:

1. The brand's costumes are hand-sewn by Italian craftsmen. That is why they take into account even the most insignificant nuances of the figure.
2. A distinctive feature of the brand is the perfect finish and a diverse color scheme of products in each collection. Canali manages to combine the incongruous: classic cut and style and innovation.
3. The main seasonal collection includes a business suit, shirt and tie. Shirts are a variable value, they set the tone for the whole image, they are updated every season. For ties, a separate collection is created by topic (and the topics are very diverse-up to the lifestyle of a man, places of rest or work, etc.).
4. In addition to the official style, the brand's assortment also includes products in the casual style. The collection includes various knitwear, jeans, jackets, coats, etc.
5. The "Canali Proposta" and "Canali Exclusive" product lines helped expand the brand's product range and attract new audiences to the brand. They added shirts, belts, ties, and sportswear to the catalog.
6. All products are made exclusively in Italy. The brand has several sewing workshops all over the country, each of which is responsible for the production of certain products and/or parts of products. All production centers are connected to the head office, which is located in Sovico, near Milan. The company does not want to hear anything about moving its production to countries where labor is cheaper. They strictly adhere to Italian traditions and do not intend to change their opinion.
7. Although the Canali Proposta costumes are more classical, they are not pretentiously strict. This makes them even more attractive to the buyer. They combine the best of the classics and true Italian style: relaxed, flashy, but at the same time refined and elegant.
8. The brand uses only the highest quality materials in its production. They work with wool, tweed, and silk. And the accessories are made of mother-of-pearl, wood, bone, metal.

Heritage

Clothing from Canali is loved and respected not only by ordinary fashion fans, but also by stars of the first magnitude. Costumes of this brand even appeared in movies, for example, in the movie "Jasmine", "Starpertsy", "Beauty and the Beast". Among the star fans of the brand were Michael Fassbender, Cillian Murphy, Arnold Schwarzenegger, George Clooney and many others.

Canali is now focused on improving its production facilities. They develop technologies that will help make their clothes even better and more comfortable.